BigStar.com Records More Than 3 Million Unique Visits In January

BigStar Entertainment Inc. (NASDAQ: BGST), which operates www.bigstar.com, a leading movie site on the Web, announced its traffic for the month of January reached 3,043,299 unique visits, according to internal site measurements. This represents an increase of 10.7 percent over December 1999 traffic of 2,717,935 unique visits. Recently, popular Web measuring sources have reported a variety of positive traffic statistics for bigstar.com. In November 1999, PC Data Online reported more than 1,900,000 unique users to bigstar.com. For the same period, Media Metrix reported 1,413,000 unique visitors, and BigStar's internal statistics measured 2,859,939 unique visits. For December, Media Metrix reported 1,125,000 unique visitors to bigstar.com. For the week ending December 26, 1999, Nielsen/Netratings originally reported a unique audience for bigstar.com of 600,953, as reported in Entertainment Weekly, but later revised that number to 157,119. BigStar CEO David Friedensohn states, ""Our Shop-A-Tainmentô strategy is working well. I am encouraged by our increase in unique visits in January and we look forward to increasing traffic growth now and in the future in a responsible, cost-effective way. The BigStar management team is dedicated to creating a profitable business based on rational marketing decisions. Since its launch in May of 1998, bigstar.com has established itself as one of the leading filmed entertainment Web sites. We look forward to translating this leadership into a real return on the invested capital of our shareholders."" Shop-A-Tainment is the new Internet term that describes the combination of a fun online shopping experience within an entertaining and informative environment. Bigstar.com's Shop-A-Tainment strategy integrates captivating information about movies and movie stars within a fun shopping site resulting in one of the most entertaining shopping experiences for movies online. A unique visit is defined by BigStar as a series of hits from a browser that permits a ""cookie"" to be installed on the visitor's computer in a four-hour period, where the user neither signs out nor deletes cookies. For browsers in which cookies are disabled, the same standard applies, except that a new unique visit is created when the user exits the site then returns. PC Data Online defines ""unique users"" as the number of Web-active individuals who visited a particular site or Web property within a given time frame. Media Metrix defines ""unique visitors"" as the actual number of total users who visited the Web site once in the given month. Nielsen/NetRatings defines ""unique audience"" as the number of unique people that have gone to a given site at least once in the defined time period.About BigStar EntertainmentBigStar Entertainment Inc. (NASDAQ: BGST) operates bigstar.com (AOL keyword: BigStar), a leading Shop-A-Tainment destination site, based on internal analysis of traffic, sales and other metrics. Bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs).BigStar has forged strategic alliances with companies including Value Vision (NASDAQ: VVTV), StarMedia (NASDAQ: STRM), AOL Moviefone (NYSE: AOL), Shop-at-AOL, Earthlink (NASDAQ: ELNK), Yahoo! Chat (NASDAQ: YHOO), FortuneCity.com and Flirt.com among others.

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