New TERK Web Site Addresses Key TV Reception Issues In The Digital Era

TERK Technologies, Inc. is taking the guesswork out of choosing the right outdoor TV antenna with its new interactive Web site, www.terk.com. In addition to providing a comprehensive online resource on antenna technologies and products, the site is the first to utilize the CEAís Antenna Web national mapping program, allowing visitors to quickly and easily determine which TERK outdoor TV antenna is best suited to their specific reception needs.ìUntil now, choosing the right TV antenna has been something less than an exact science,î says Neil Terk, President of TERK Technologies. ìAnd thereís nothing more frustrating than getting up on your roof, installing an antenna and then discovering it doesnít give you the reception youíd hoped for. Thatís why I worked closely with the CEA to create the Antenna Web mapping program, and Iím very proud that TERK Technologies is the first company to use it in our new Web site. When visitors to our site enter their address and zip code, they are immediately shown the correct CEA color code for ideal reception in their geographic area. These color codes are also prominently featured on our outdoor antenna packaging. Choosing the right TERK antenna, therefore, is simply a matter of matching up the two CEA codes.îMr. Terk continued: ìFor consumers, the integration of our product packaging and our Web resource adds tremendous value and convenience to the shopping experience. And for retailers, virtually all of whom have PCs with Web capability in their stores, it means that salespeople can help consumers choose the right TERK antenna quickly and easily.îWeb Is a Direct Link to the Experts at TERK The newly redesigned TERK site places its focus squarely on customer service. As part of its vastly expanded Tech Support area, the site provides a direct e-mail link to TERK customer service representatives. Customer inquiries are answered with an e-mail response, and then posted on a continuously updated FAQ area for ready access by all visitors to the site. For instant answers to consumer inquiries, the site also contains an 800 number, which is answered by TERK experts seven days a week. Notes Mr. Terk: ìWe understand that many people purchasing and installing antennas do it on weekends, so we wanted to make sure that if a problem or question arises, there will always be somebody here at TERK to provide a quick and effective response.îThe site also features color photographs of the companyís product line, as well as complete specifications on the companyís wide range of TV, AM/FM antennas, in-car cellular antennas, installation hardware and multi-room audio-video distribution systems. And to help consumers find a TERK retailer in their area, the site also includes a Dealer Locator system that lists all TERK dealers in zip code areas across the country.About TERK TechnologiesA leader in the research and design of reception solution products, TERK Technologies is dedicated to providing home entertainment solutions to the consumer electronics industry. TERKís diverse range of products includes indoor and outdoor AM/FM antennas, HDTV and analog television antennas, patented in-car cellular antennas, TERK Works installation hardware, as well as Leapfrog wireless multi-room audio/video distribution and multi-room control systems. Synonymous with style and quality, TERKís innovative, advanced technology engineering has resulted in many patents and awards.