HBO, EchoStar Team Up For DISH Networkô Marketing Promotion At Sears

Home Box Office (HBO) and EchoStar Communications Corporation announced today that HBO and DISH Networkô are offering an extensive promotional campaign in approximately 1,600 Sears stores nationwide. The promotion offers a free HBO Pizza and Pasta pack (a $40 value) when a consumer purchases a DISH Network satellite television system (free after rebate) from Sears, orders the HBO The Works premium movie package, plus Americaís Top 100 CD programming package. The promotion will run through March 31, 2000.The HBO Pizza and Pasta Pack includes a 14-inch pizza pie tray, pizza cutter, pizza dough mix, HBO-logo pasta, pasta fork, oven mitt, colander and Italian recipe pamphlet. ""HBO is giving customers a ëtasteí of the wide range of programming available through HBO and DISH Network,"" said John Ovrutsky, Vice President, DBS at HBO. ""By leveraging the vast retail strength of Sears, we can reach out to potential subscribers.""""Weíre pleased to work with HBO and Sears in this exclusive promotion because together we are offering more value for DISH Network customers when they purchase a system from Sears,"" said Mary Peterson, Vice President of Marketing for EchoStar. ""HBOís Pizza and Pasta Pack is an appealing and fun free gift for new customers.""DISH Networkís HBO The Works package includes six channels of HBO: HBO (2 channels: East and West Coast): HBO offers the best Hollywood hits, original movies and series, documentaries, sports, comedies and music specials--plus a new movie premiere every Saturday night. HBO Plus (2 channels: East and West Coast ): HBO Plus guarantees viewers an alternate viewing choice to the programming airing on HBO, providing more opportunities to see movies and originals. HBO Signature (1 channel: East Coast ): HBO Signature offers viewers smart and sophisticated entertainment, from acclaimed HBO original series and award-winning films to exclusive documentaries. HBO Family (1 channel: East Coast): HBO Family is devoted to commercial-free entertainment for the whole family including animated series, childrenís specials, and select Hollywood movies - with no R ratings - and a family feature film every night at 7 p.m. About Home Box Office (HBO)Home Box Office is the premium television programming division of Time Warner Entertainment Company, L.P., providing two 24-hour premium television services, HBO and Cinemax. Together, both networks reach nearly 35 million subscribers in the United States via a variety of distribution modes including cable, C-band satellite, direct broadcast satellite (DBS), microwave (MMDS) and in the lodging industry. Home Box Office's international ventures bring HBO branded services to more than 40 countries around the globe.About DISH NetworkDISH Network is EchoStarís state-of-the-art direct broadcast satellite system that is capable of offering over 500 channels of digital video and CD-quality audio programming, fully MPEG-2/DVB compliant hardware and installation. DISH Network was also ranked number one in customer satisfaction among satellite/cable TV subscribers by the J.D. Power and Associates 1999 Cable/Satellite TV Customer Satisfaction Study. EchoStar V, EchoStarís newest high-power direct broadcast satellite, launched on a Lockheed Martin Atlas IIAS rocket on September 23, 1999, to the 110 degrees W.L. orbital location. EchoStar V allows DISH Network to offer 500 channels, including local networks, DolbyÆ Digital surround sound, high-speed interactive television and data services, all on a single dish. DISH Network, which serves over 3.4 million customers, is a trademark of EchoStar Communications Corporation. DISH Network is located on the Internet at www.dishnetwork.com.About SearsThrough its network of 852 full-line stores and more than 2,100 specialty stores, Sears provides apparel, home and automotive products and related services for families throughout America, serving nearly 60 million households.