For more information, visit www.immersion-media.com. Source: DVDInsider.com
Broadcast In A Box
iMMERSION Media has pioneered a solution for Web-enabled DVD Video which combines the rich media content of DVD with the immediacy and transactive nature of the Web. It is called ""Event on a Disc."" As a tool for advertisers and content producers, ""Event on a Disc"" represents a new channel to drive traffic above the existing portals and gatekeepers to targeted Web sites as well as to gain valuable insights on consumer interests. Users experience synchronized Web and DVD Video content in an integrated playback environment independent of reliance on availability of broadband. For many content producers seeking impact and response in a crowded marketplace, ""Event on a Disc"" truly represents a ""broadcast in a box."" iMMERSION Media owns a network of destination WebDVD sites which utilize a proprietary WebDVD controller interface to allow exchange of information between the fixed media disc and Web. This proprietary WebDVD controller interface can easily be ""fitted"" to a content provider's existing site, look, and feel (branding). Because iMMERSION owns it's own network, it allows for the processing of demographic, usage, and frequency statistics to be compiled on the usage and viewing of web and video content. ""Events"" can be distributed on DVD, DVD ROM, CD ROM, Audio CD, DVD Audio, Hybrid media, or cybercast.