JVC Selects National Semiconductor For Its New Line Of DVD Players
National Semiconductor Corporation announced that JVC has selected the next generation National Mediamatics DVD-on-a-Chip solution for its new line of consumer DVD-Video players. JVC will use this new chip in two next generation DVD-Video players, the XV-D721 and XV-D723, both scheduled for worldwide shipment in early Summer 2000. JVC recently demonstrated both of these DVD-Video players in its booth at the 2000 International Consumer Electronics Show in Las Vegas, Nevada. JVC has worked closely with the National Mediamatics group on the development of the next generation DVD-on-a-Chip solution, offering valuable technical advice and insight on the key features and functions that consumers want in a DVD-Video player. The launch of the XV-D721 and XV-D723 brings this partnership to fruition, delivering two of the most advanced full-featured DVD-Video players available today - at a time when the DVD industry is experiencing tremendous growth. According to Cahners In-Stat Group, a leading market research firm, annual shipments of DVD-Video players will double in 2000. ""JVC chose to partner with National Semiconductor because we believe its Mediamatics group has a very high caliber of digital video expertise, both in hardware and software,"" said Yasuo Kaizu, General Manager of the Optical Disc Business Planning Department in JVC's AV & Multimedia sector. ""Our close partnership has provided JVC with the state-of-the art technical feature set required by next generation DVD players."" Designed and developed by the National Mediamatics group, the next generation DVD-on-a-Chip provides manufacturers with the latest DVD video and audio features demanded by the fast-growing DVD market. The chip integrates all the back-end functions of a world-class DVD-Video player, including host processing, video and audio processing, I/O functions and video DACs, into a single chip. This level of integration provides manufacturers with improved performance, significant cost savings and greater design flexibility. ""We are very pleased about our partnership with JVC, which will help deliver the next level of audio and video entertainment experience to consumers,"" said Prem Nath, President of the Mediamatics group at National Semiconductor. ""National is recognized today for having the highest quality and best price/performance DVD solution on the market. This partnership - National's Mediamatics hardware and software DVD expertise and JVC's technology and understanding of the DVD market - has resulted in the highest available level of feature integration, allowing us to offer a single chip solution that not only meets the requirements of next generation DVD players, it exceeds them."" In addition to providing all the standard DVD functions, National's next generation DVD-on-a-Chip solution will bring the living-room experience to the next level of entertainment, providing such features as progressive scan video, DVD-Audio, 3D stereo surround sound, DTSÆ Digital Surroundô audio decode and karaoke functions. In addition, the DVD-on-a-Chip solution also includes a complete software developer's kit (SDK) that facilitates customization and rapid time to market. About National Semiconductor National Semiconductor provides system-on-a-chip solutions for the information age. For more information, visit the Web site at www.national.com.