iMMERSIONís ""Event On A Disc""

With the nearly simultaneous explosion of both DVD and the Web, the convergence of all forms of media is nearing completion. Part of this convergence is the capability to create DVD titles and to link them to the Web, either through a computer or television. That is the principle behind iMMERSION New Media, Inc.'s ""Event On A Disc."" Event On A Disc is a hybrid Web-enable DVD video that combines the rich media content of DVD with the immediacy and transactive nature of the Web. Event On A Disc is a powerful new tool for advertisers and content producers. Its technology marks the beginning of a new channel capable of driving traffic above existing portals and gatekeepers to targeted Web sites. In addition, it allows users to gain and record valuable insights on consumer interests. Event On A Disc users experience synchronized Web and DVD Video content in an integrated playback environment that does not rely on the availability of broadband but is intelligent enough to leverage it when available. For many content producers who have been unable to make a noticeable impact in the Internet's crowded marketplace, Event On A Disc truly represents a broadcast in a box.

For more information, visit http://www.immersion-media.com.