Unbeatable.co.uk Sparks DVD Price Crash Selling Top-Spec £180 Player Direct To Consumers

DVD is the fastest-growing consumer format of all time, but prices of DVD players have been slow to fall. That's all about to change thanks to Unbeatable.co.uk, the UK's leading online electronics retailer, which now announces the Mico DVD-A980 - an enthusiast-class, multi-region DVD player priced at just £179.98. By dealing direct with the manufacturer via the Internet, Unbeatable.co.uk has cut out all the expenses incurred by distributors. And because Unbeatable.co.uk escapes the overheads of high street stores, it offers the lowest prices on the goods it stocks. So while a high street store would sell the Mico DVD-A980 for £250, at Unbeatable.co.uk the price is a wallet-friendly £179.98. The new Mico DVD-A980 is not like other low-price DVD players. It uses the latest DVD technology, has full A/V connections (including Scart) for home cinema systems, and is handset-reprogrammable to play DVDs from all regions. It even looks to the future by offering compatibility with recordable CD (CD-R), and complements this with a built-in MP3 decoder. The remote-controlled DVD-A980's top-notch specifications will impress DVD enthusiasts: reliable DVS/Hitachi dual pickup heads, robust switch-mode power supply, the latest C-Cube ZIVA 3.0 MPEG decoder, built-in DolbyÆ Digital decoder with 5.1 channel outputs, and a DTSÆ Digital Surround digital output. Plus, the MP3 compatibility feature means the DVD-A980 is an ideal complement to any home PC equipped with a CD writer. PC users can make up MP3-encoded music compilations (downloading from the Web or copying tracks from CD), and save them to CD-R. The MP3 compression system will permit one CD-R to hold up to 12 hours of music, which can then be played back on the Mico DVD-A980, yielding an ideal music solution for parties. ""I'm incredibly excited to fulfil the UK's massive consumer demand for a high-specification, low-cost DVD player,"" comments Unbeatable.co.uk Chairman, Clive Swan. ""The Mico DVD-A980 has all the features and specifications of major-name models costing much more. By dealing direct with the manufacturers, we've taken another step towards our goal of fundamentally re-engineering the price chain, to provide consistently better value for our customers. ""Other retailers talk about 'best' prices everyday, but all too often that means getting the best price out of the customer,"" continues Swan. ""Call us old-fashioned, but we prefer to get the best price for the customer. The Internet trading model leaves us free to dissolve traditional boundaries between manufacturers and retailers."" Limited stocks of the Mico DVD-A980 are available now on the Unbeatable.co.uk Web site, or by phone at (01293) 459400. Source: M2 Communications